Market research gave us ‘Star Trek 4’

Movies devised from streaming service algorithms or marketing department viability studies can give rise to bad or divisive movies, but they occasionally deliver something great; witness the recently-announced Star Trek 4 in the rebooted series.

We reported on its announcement yesterday, and on Paramount’s ongoing talks with original cast members Chris Pine, Zoe Saldana and Zachary Quinto about reprising their roles. Fans are excited, and yesterday Variety shared more on how this came to be.



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