Ed Sheeran’s video promoting his new hot sauce is, obviously, fire

When he’s not gallivanting all over Australia singing about his “Bad Habits,” Ed Sheeran is coming up with his own interesting “Formation” with the ketchup gurus Kraft Heinz. He’s taking Beyonce’s words to heart, as he plans to come out with a hot sauce for which he wants, in his own words, “the same pride of place as ketchup.”

The “Thinking Out Loud” singer is a huge foodie (as he describes himself), and finds that he has started to require more sauce in his foods as time goes by. When this leg of his current tour in Australia is over, he’ll be hitting North America after nearly a five-year break from the States — and as he mentions in his promotion video on Instagram, he’ll be throwing Tingly Ted’s, based on his childhood nickname, in his suitcase wherever he goes to get him through every meal.



from We Got This Covered https://ift.tt/fgUtq3n